Street Tag

  1. London Borough of Barking and Dagenham, healthy lifestyle team operates the street tag and website and the App (the “Service”). This privacy policy informs you of our policies regarding the collection, use and disclosure of all Data collected by us or provided by you, when you use our Service.
  2. We intend this to be the legal equivalent of your signature on a written contract, and equally binding. By agreeing to the content of this policy, it means you consent to the policy.

Definitions and interpretation

3. In this privacy policy, the following definitions are used:

Data Collectively all information that you submit to Street Tag via the App. This definition incorporates, where Applicable, the definitions provided in the Data Protection Act 1998;
Street Tag Street Tag, a project of London Borough of Barking and Dagenham (LBBD) whose registered office is at Town Hall, 1 Town Square, Barking IG11 7LU;
User or you any third party that accesses the App and is not either (i) employed by LBBD and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to Street Tag and accessing the App in connection with the provision of such services; and
App The App that you are currently using, street tag, and any sub-domains of this App unless expressly excluded by their own terms and conditions.

4. In this privacy policy, unless the context requires a different interpretation:

a. the singular includes the plural and vice versa;

b. references to sub-clauses, clauses, schedules or Appendices are to sub-clauses, clauses, schedules or Appendices of this privacy policy;

c. a reference to a person includes firms, companies, government entities, trusts and partnerships;

d. “including” is understood to mean “including without limitation”;

e. reference to any statutory provision includes any modification or amendment of it;

f. the headings and sub-headings do not form part of this privacy policy.

Scope of this privacy policy

5. This privacy policy applies only to the actions of Street Tag and Users with respect to this App. Our Service may contain links to other sites that are not operated by us. This privacy policy does not extend to your use of such App. We strongly advise you to review the privacy policy or statement of other App prior to using them.

6. We have no control over, and assume no responsibility for the content, privacy policies or practices of any third party App or services.

Data collected

7. While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include, but is not limited to, your name, contact information such as email addresses and telephone numbers (“Personal Information”), in accordance with this privacy policy.

Our use of Data

8. For purposes of the Data Protection Act 1998 and its future enactments (as applicable), Street Tag is the “data controller”.

9. Unless we are obliged or permitted by law to do so, and subject to any third party disclosures specifically set out in this policy, your Data will not be disclosed to third parties. This does not include our affiliates and / or other companies within our group.

10. All personal Data is stored securely in accordance with the principles of the Data Protection Act 1998 and its future enactments (as applicable). For more details on security see the clause below (Security).

11. Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our App. Specifically, Data may be used by us for the purpose of but not limited to internal record keeping in accordance with this privacy policy.

Third party App and services

12. Street Tag may, from time to time, employ the services of other parties for dealing with certain processes necessary for the operation of the App. The providers of such services have access to certain personal Data provided by Users of this App.

13. Any Data used by such parties is used only to the extent required by them to perform the services that we request. Any use for other purposes is strictly prohibited. Furthermore, any Data that is processed by third parties will be processed within the terms of this privacy policy and in accordance with the Data Protection Act 1998.

Changes of business ownership and control

14. Street Tag may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of Street Tag. Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this privacy policy, be permitted to use the Data for the purposes for which it was originally supplied to us.

15. In the above instances, we will take steps with the aim of ensuring your privacy is protected.

Controlling use of your Data

16. Wherever you are required to submit Data, you will be given options to restrict our use of that Data. This may include the use of Data for direct marketing purposes; and sharing Data with third parties.

Functionality of the App

17. To use all features and functions available on the App, you may be required to submit certain Data.

Location Log Data

18. We may collect information that your App sends whenever you visit our Service (“Location Log Data”). This Location Log Data may include information such as your computer’s Internet Protocol (“IP”) address or location data, phone type, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages and other statistics.


19. Data security is of great importance to us, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure Data collected via this App.

20. If password access is required for certain parts of the App, you are responsible for keeping this password confidential.

21. Your personal data will be encrypted and added to the Street Tag’s server and your team’s name only will be shown publicly on the public leaderboard.

22. We endeavour to do our best to protect your personal Data. However, transmission of information over the internet is not entirely secure and is done at your own risk. We cannot ensure the security of your Data transmitted to the App.

23. We shall retain your Personal Data in a manner consistent with the Applicable data protection laws and regulations. In any event, Personal Data shall not be kept longer than is necessary for the purposes, unless the data are required to be kept longer by law.


24. You may not transfer any of your rights under this privacy policy to any other person. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected.

25. If any court or competent authority finds that any provision of this privacy policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected.

26. Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.

27. This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.

Changes to this privacy policy

28. Street Tag reserves the right to change this privacy policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the website and you are deemed to have accepted the terms of the privacy policy on your first use of the App following the alterations.

29. You may contact Street Tag:

By email:

or Town Hall, 1 Town Square, Barking IG11 7LU

Effective from: 26 January 2018